POC is a Swedish protection brand and manufacturer of helmets, eyewear, protection and apparel in snow sports and cycling. The company was founded in Sweden in 2004.

OUR MISSION IS TO 'PROTECT LIVES AND REDUCE THE CONSEQUENCES OF ACCIDENTS FOR ATHLETES AND ANYONE INSPIRED TO BE ONE'

POC has a crystal clear vision to create uncompromising products with the perfect combination of safety, performance and design. When we develop a product, we are solving a problem and materialising our mission. Function and purpose will always come first and design is something that we handle naturally, and with pride.

POC LAB is our in-house hub for intel within various scientific, medical and
technological fields. With a single mission to drive innovation, push boundaries, question conventions and raise the bar within protection. To further support our mission of protecting lives, POC wants to be the company to first introduce new materials, ideas and technologies to our athletes and users.

POC LAB brings together some of the finest minds in research, medicine and safety to advise and give input on new research and trends.